Selling

Wow, my blog posts are starting to get few and far between - it has been a busy week, what can I say. Today I wanted to talk about selling. Now you may think that it takes years of training to become a great salesman, who can make a pitch and knock one out of the park every single time. But as I was out doing some shopping the other day I realized, men are born salesmen.

This particular incidence happened as I was walking through Wal-Mart. A man was standing by a large tool kit, opening it and closing it - picking it up and turning it - looking it over. Right beside him was his wife, and clearly, the man was trying to sell the tool kit to his wife. I even overheard "we can just put everything in it, lock it up and throw it in the back of the truck".

See, men are easily sold. If we see something that we like, we buy it. It doesn't matter if it is something we need (food, gas for the car, toothpaste) or something that we....well, don't need as much (the complete Die Hard Collection on DVD). We don't mess around - if we see it, and we like it, we buy it. But that all changes when you get married.

Then, you have to constantly play the role of the salesman. While men have an awesome "Impulse Buy" sense, women have an even better "Save Money" sense. So how do you overcome the saving money objection so you can buy whatever it is you just found? You give the best damn sales pitch you have ever given. You explain the features, the benefits to both you and your wife (honey having every single episode of Trailer Park Boys on DVD will gives us more time to sit on the couch and spend time together!), and you sell the shit out of it.

Forget all of these books out there about becoming better at selling. If you are a salesman (no matter WHAT product you are selling), just pretend you are trying to sell the item to your wife. You'll probably make more sales than ever.